It is the start of a new year and a perfect time to start with the basics. One of the most fundamental things that nonprofit organizations can do to be prepared for developing a Grants Program is to define their organization's Mission, Vision, and Values. If you have already have written them, the start of a new year is the perfect time to review them. Vision Statements don't often change but if your vision has become outdated it might be time to update it.
What is a Vision Statement?
A Vision Statement is a one-sentence statement that defines the aspirations of the organization. It paints a picture of what the world will look like, showing the impact that you aim to create. The vision defines the desired long-term results of your nonprofit's work. It is a short, clear picture defining why you exist, it is your sense of purpose and is used to direct and guide the organization forward.
Vision Statements Examples:
Habitat for Humanity: A world where everyone has a decent place to live
Smithsonian: Shaping the future by preserving our heritage, discovering new knowledge, and sharing our resources with the world
Alzheimer's Association: A world without Alzheimer's
Oceana: seeks to make our oceans as rich, healthy and abundant as they once were
Microsoft's original vision statement was "A computer on every desk in every home". Over the past forty years, the world has changed and the company has evolved. Microsoft's new vision statement reflect those changes, it is "to help people and businesses throughout the world realize their full potential" allows the company to again reach into the future and make an impact.
Is your nonprofit's Vision Statement as clear and strong as it could be?
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Debbi Mallinson enjoys working in collaboration with nonprofit organizations to develop a grant strategy to support their mission.